tone correct
color-correcting purple
counteracts yellow tones fast for a brighter-looking smile.
Whitening Strips
Whitening Strips
- Instantly lifts surface stains
- Freshens breath as you brush
- Leaves teeth visibly brighter
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You should notice a brighter look right after use. With consistent use, it also helps keep surface stains from building up over time.
No. Formula 27 is peroxide-free and designed for instant brightening without the harsh sensitivity people often get from strips.
purple counteracts yellow.
cancels yellow tones
Purple visually offsets yellow so teeth look whiter right away.
lifts surface stains
Helps remove surface-level buildup that makes teeth look dull or yellow.
brighter-looking teeth
Reduces dullness so teeth look fresher, cleaner, and more visibly bright.
improved breath
Leaves your mouth feeling cleaner and fresher after each use.
use anywhere in seconds, no toothbrush needed
Chew the tablet, move it around with your tongue, then rinse out.
bite
→
swish
→
rinse
optional
you can brush too.
Chew the tablet until it foams, then brush like normal before rinsing. Results may feel stronger with a brush.
what’s inside every serving
surface polish
hydrated silica
helps lift surface buildup that dulls teeth.
freshen
natural baking soda
supports a cleaner, fresher mouth feel.
daily clean
calcium carbonate
adds gentle cleaning power without feeling harsh.
not all whitening is created equal.
compare
formula 27
color-correcting tablets
whitening strips
whitening serum
instant visible brightening
✓
✕
✓
actually removes surface stains
✓
✓
✕
zero sensitivity or irritation
✓
✕
✓
application time
2 min
30–60 min
5 min
fights bad breath
✓
✕
✕
formula 27
color-correcting tablets
instant brightening
✓
surface stains
✓
no sensitivity / irritation
✓
2 min + bad breath
✓
whitening strips
instant brightening
✕
surface stains
✓
sensitivity / irritation
✕
30–60 min
time
whitening serum
instant brightening
✓
surface stains
✕
no sensitivity / irritation
✓
5 min + no breath support
mixed
Instant Brightening
Zero Sensitivity
Travel-Friendly
Peroxide-Free
Enamel Safe
Fluoride-Free
Fresh Mint Flavor
Cruelty-Free
Instant Brightening
Zero Sensitivity
Travel-Friendly
Peroxide-Free
Enamel Safe
Fluoride-Free
Fresh Mint Flavor
Cruelty-Free
real owner feedback
what people start noticing
★★★★★
“Spent hundreds on strips, LED kits, expensive toothpastes, nothing compares to this. Strips take 2 weeks and leave my teeth sensitive for days. These work in minutes with zero sensitivity, same day as a date or event.”
★★★★★
“Had a wedding Saturday and my teeth were looking rough from too much coffee. Popped one 20 minutes before and walked in looking like I'd prepped for weeks. Strips could never, this is the only whitening product I'll buy from now on.”
★★★★★
“Honestly didn't think something this fast could actually work. Looked in the mirror 10 minutes after using one and my teeth were noticeably brighter, no gimmicks, no sensitivity, just results. Been telling everyone I know about these.”
Questions? We've Got Answers.
Formula 27 tabs use color-correcting technology, the same idea behind purple shampoo. Purple sits opposite yellow on the color wheel, so when the pigments contact your teeth, they visually neutralize yellow tones. The formula also helps polish away surface stains over time.
No. Unlike peroxide-based whitening strips, Formula 27 tabs are peroxide-free and work on the surface of the teeth. That means they are designed to avoid the harsher feel people often associate with traditional whitening products.
The immediate brightening effect is temporary, but consistent daily use helps improve the overall look of your teeth over time. Most people notice the best ongoing results when they use it regularly.
Any slight purple tint is temporary and should rinse away quickly. Brushing your tongue and rinsing well after use keeps everything looking clean.
Each jar contains 30 tablets, which is a full month supply when using one tablet per day. For best results, use it consistently as part of your regular routine.